All my clients come from Instagram. Why would I want this?
Because Instagram is somebody else’s shop window and you are a tenant in it. You cannot put your Sunday hours in a grid, a price list dies in a story after twenty-four hours, and a man searching “barber near me” at nine on a Sunday night is not scrolling your feed. A site is an address you own, that you can print on a card, stick in the window, and hang off your Google listing. Keep the Instagram. It is a good shopfront. It is a poor filing cabinet.